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Why Is Local SEO So Important For Your Business?

You’ve probably already heard of search engine optimisation (SEO) as a way of promoting your business’s website through the search engines. Only a short time ago, businesses could rely on broad, general keyword searches and easily command front page results in Google, Yahoo and Bing, but those days are now long gone. Today, the emphasis is on local SEO... and if you’re not using a localised SEO strategy, your company is missing out on business.

This article goes through some of the most important reasons why your business needs a local SEO strategy to promote your website.

The Major Search Engines Have Changed The Game

Google, Yahoo, Bing and the other major search engines are always trying to deliver more relevant results to people using their services. In 2012, the focus is squarely on delivering local results for people looking for services and products on the Internet.

As an example, a search engine user in Parramatta searching for “carpet cleaning services” is far more likely to see on the front page of results businesses based in Parramatta rather than Australia-wide or even Sydney businesses.

In fact, choosing the right keywords to focus on is only part of a successful SEO strategy. Equally as important is ensuring that your site is recognised as a local business by the major search engines.

A Local Search Strategy Opens Up Additional Promotional Opportunities

Did you know that Google sees local businesses as such an important part of their strategy that they are giving away hundreds of thousands of free promotional pages to Australian businesses and displaying them on the very front page of their search results?

A critical part of a local SEO strategy is to leverage the power of these free promotional pages to deliver even more visitors to your website and to establish your business as the local authority.

Locals Want To Do Business With Local Companies

More and more, locals are searching out local companies to do business with. A local SEO strategy allows you to identify with potential customers that are geographically close to your business and build a relationship with them based on information that is relevant to your shared community.

A successful local SEO strategy also allows your customers to leave reviews about your business: something which the search engines just love to promote higher up in their result pages.

Coupling a business blog with a localised SEO package is one of the single best ways that you can promote your business online.

Are you ready to learn more about how local SEO can help promote your business and deliver more localised visitors to your website that are looking for your products and services? For an obligation free consultation where our friendly SEO specialist will explain all of your options in clear, easy to understand terms, simply contact us today.

Call us on 0415 171 998 or send us an online enquiry.